With the widespread use of social media by consumers, video content marketing has become very important to better shape the digital marketing strategy in 2020. As more and more people consume videos and the trend is expected to increase in the days to come, it has become necessary for a business to invest in online video ads to attract engagements.
But running successful video content marketing campaigns requires skills and proper strategies. So, what should be your video content marketing strategy in 2020? TIS India, a leading digital marketing company, recommends the right video marketing techniques for you to stay ahead in the competition.
Videos, which are personalized in nature, bear great power in connecting businesses with their audiences. By providing content tailored to the tastes and preferences of consumers, personalization allows you to build relationships with them. And that helps you to sell your products as they address the needs as well as the pain points of their customers.
Through personalized videos, businesses tend to be more memorable, and that is why consumers are likely to return again and again. Most of the consumers are likely to purchase from brands that they recognize, and if those brands provide relevant offers as well as recommendations, retention of customers becomes high.
Interactive personalized videos help consumers in making decisions by showcasing products and services they are interested in, and at the same time, the videos allow them to view the information according to their tastes and convenient times.
A single one-size-fits-all formula is now a thing of the past. You now need to target the right audience at the right time with the right messages to increase conversions as well as engagements. Video marketers should incorporate this approach in 2020 for engaging more consumers.
The approach gives you the understanding of the audience you should target and the best platform to choose.
Short videos have some unique advantages in terms of not difficult to consume and easy to post in social media, but there is a deficit too—these do not allow you to form an emotional connection with your consumers. And, to achieve the emotional bond with your consumers, you should turn towards long videos.
Statistics show that an average user will spend 88% more time on a website if they find video content that is long. And that also implies that long videos can help you to engage consumers on your website. Long videos not only help you to educate your audience about your products and services but also enable them to remember your products and services.
360 Degree Videos
People tend to prefer a 360 video rather than a traditional video due to the simple reason—they can see more. With the availability of smart devices and Virtual Reality headsets, 360 videos have not only become a reality but also are gaining popularity day by day. In a survey, it was found that 28.81% of the respondents opted for the 360 video option.
With the gradual increase in popularity, you should include 360 videos in your marketing strategy in 2020 to derive a better return on investment.
Given the popularity as well as the advantages of videos, digital marketers should incorporate them into their strategies in 2020. From disseminating information and building relationships, videos help you to offer your consumers easily digestible content. However, you should use the latest video formats and techniques to offer high-quality videos.
With more and more businesses adopting videos as a digital marketing tool, you will find yourself trailing behind your competitors if you do not include videos in your marketing strategy.
If you are finding it difficult to implement video content in your digital marketing strategy, you can delegate the task to TIS India, which will run effective video content marketing campaigns to make your business prosper.