Today we will discuss Google My Business (GMB).
Google My Business (GMB) is a free tool where you have to add Business Name, Address, and Phone. Google will use this information to display when anyone searches in Google search and Maps.
Google offered this free tool to business owners who want to display their business name on Google without spending any amount.
If you have a local business, then GMB is perfect for you. By using GMB, you have to set up your business and people will find you when they do searching about your company or product.
Half of the customers visit store after finding the business on local search.
GMB only shows three local listings followed by “More places” link.
As you see in the above listing, the user will get relevant information. This is the area where you have to think about and put some extra efforts. Even without correctly GMB listing, your chances of appearing in Google Maps are much simple then listing in SERP.
Benefits of using Google My Business
- Manage your information: One of the main advantages of this free tool is that when a user searches for your business or product and services you offer your listing will appear at that time. This will give you leads and quality traffic.
- Interact with customers: You can read and respond directly to your customers. You can share the latest post, photos, and events of your business with your customers. Companies that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
- Understand and expand your presence: Insights is one of the best features of GMB. Through this feature, you will get to know what your customers are searching for & from where those customers are coming. You can also get information like: how many people called your business, how many clicked on the website, and many more.
So, before continuing on this topic, follow these steps to create Google My Business Listing.
Steps to create Google My Business Listing
1. Search Google My Business in Google, and then click on this link: Google My Business.
2. There you will see the Sign-In button on the top-right corner.
3. You can use your existing Gmail ID or create a new one.
4. Enter your Business name:
5. After entering your Business Name (make sure there is no existing listing with the same name), click on next.
6. Now you have to select Yes or No. If you are serving locally, then select Yes otherwise No.
7. After clicking on Next, you will get this window. Here you have to mention Country, Street Address, City, Pin code, & state.
8. After clicking on Next, you will see a MAP. Here you select proper marker on your location. You can simply drag and drop on your location.
9. Now, it’s asking: “Do you also serve customers outside this location?”
10. Now in next screen, select a business category. You can also choose a more specific category as appropriate. Currently there are 2395 business categories.
11. Now in next screen, enter a phone number or website URL .
12. Now click next and then Finish.
13, Now there is a process of verification. There 3 options to verify your business in GMB:
- Postcard verification. This is one of the most-used verification processes, and is available to all businesses. Once you received the verification code, you have to enter the code in your GMB account to verify the business.
- Phone verification: Some businesses have the option to verify their listing over the phone. If you see this option, then it means you’re eligible for this option. By using this option, you’ll receive an automated message/call with a verification code, you just need to enter into GMB account.
- Email verification: Again, this option is available only for some businesses. By using this option, you will receive a verification code in the inbox.
Through these steps you can create free Google My Business Listing.
If your business name already existed in Google My Business and you can want to claim then follow these steps:
Claim an unverified listing through Maps
- Open Google Maps.
- In the search bar, enter the business name.
- In the business’ knowledge panel, click Claim this business I own or manage this business.
- To choose a different business, click I own or manage another business.
- Select a verification option, and follow the on-screen steps.
In Part-2, we will discuss about:
Features of Google My Business Listing – GMB Part 2