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Search Engine Marketing Training

by admin

PPC or Pay Per Click has become a buzzword in the online promotion industry today. PPC is a part Search Engine Marketing. It offers more accurate results than all other conventional online advertising and promotion methods. PPC simply means pay per click that works on Google search partners while making your ads prominently visible on Google search pages. Therefore, whenever a user clicks on your ad, Google charges, making the entire process a cost of pay per click.

Regardless of the nature of business you deal in, if you want to strengthen your search engine marketing regime, PPC is one of the most effective ways to consider. Also, you can launch your paid campaigns on other platforms like: Bing, Facebook, Twitter, Linkedin. Paid marketing plays a crucial role while promoting your businesses online.

Some notable advantages of PPC

  • Competitive advantage
  • Highly targeted advertising
  • Instant results
  • Geographic advertising
  • Tracking success
  • Better cost control
  • Better Analysis

In our course material, we have covered all topics which you need to know while doing the promotion.

Programme Highlights

  • Introduction of Google AdWords
  • Understanding Advertising Goals
  • Keyword research
  • Creating campaigns and ad groups
  • Bidding Strategy
  • Campaign Optimization
  • Campaign reporting
  • Billing & Accounts
  • Search Advertising Module
  • Display Advertising Module
  • Video Advertising Module
  • Mobile Advertising Module
  • Shopping Advertising Module
  • Re-Targeting Module
  • Keyword Planning for Paid Marketing
  • On page Optimization for Paid Marketing
  • Landing Page Creation & Optimization
  • Ad Making Strategies
  • Geo targeting of Ads
  • Bidding
  • Ads Scheduling
  • Campaign Designing
  • Campaign Optimization
  • Conversion Tracking
  • Conversion Optimization
  • Learn Re-Marketing Concept
  • Ad Extension: Sitelinks,Call,Location,Callout etc.
  • How to add negative keywords

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