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SEO Training

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Today’s market is very competitive and one has to be top in his field to make profits and stays in the business. To be on top you need to know proper methods & techniques and methods. SEO is one of the method through which you can promote your business online. Basically, SEO is the process of optimizing a particular website in order to make it rank higher in top search engine results. These SEO procedures increase the amount of organic traffic that your website receives. SEO can be carried out in a large number of ways.

SEO is a globally adopted practice as one of the most effective online marketing strategies due to its effectiveness. While the advantages of SEO are vast, listed below are some of them:

  1. Increased Traffic: Top positions on the search engine result pages are bound to receive a profuse amount of impressions and clicks, unfailingly resulting in substantial traffic increase.
  2. ROI: It doesn’t matter whether you operate an e-commerce or non-e-commerce website, SEO offers fully track-able and quantifiable results, therefore, there is no room for qualms when it comes to ROI
  3. Cost-effectiveness: SEO is cost-effective because it targets those actively looking for your products and services online.
  4. Increased site usability: Apart from making the website easier to navigate for search engines, Search Engine Optimization (SEO) also makes your website more navigable for common users as well.
  5. Brand Awareness: Since top rankings always result in substantial impressions, having the website on top positions triggers more exposure for your website, spreading your brand awareness.

We provide you in-depth knowledge about the SEO methods starting from building links, website structure, content writing techniques, and most important usage of keywords.

Programme Highlights

Overview of Search Engine Optimization:

  • What is search engine optimization (SEO)?
  • How search engine works?
  • How SEO affects your business

Content Optimization: Technical SEO:

  • Interpreting the code behind web pages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging microformats
  • Working with server-side factors
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools

Off – Page Optimization:

  • Building internal links
  • Building external links
  • Grabbing low-hanging fruit
  • Fostering a “think links” mentality
  • Working with “local” pages and directory links
  • Reciprocal linking: Is it worth the trouble?
  • Creating press releases
  • Working with article syndication
  • Working with bloggers
  • Creating link bait
  • Examining social networking links
  • Getting more links
  • Working with linking software
  • Importance of Guest Posting
  • Exploring Penguin: The new link approach from Google

The Link Game:

  • Buying links: Pros and cons
  • Finding link services
  • Understanding linking jargon
  • Finding link-building opportunities

Local Search:

  • Understanding local search
  • How to generate more citations?
  • Getting more reviews for your business
  • Optimizing your website for local search
  • The future of local search

The Foundation of SEO:

  • SEO Methods
  • Types of SEO
  • How to do research keywords
  • Tools to help you analyze keyword
  • Types of Keywords
  • Understanding keyword Mapping
  • Ongoing keyword evaluation
  • Local & International SEO

On- Page Optimization:

  • Initial Site Analysis
  • Importance of Domain names and Value
  • How to select Domain & where to promote
  • Website Structure and Navigation Menu Optimization
  • Important of Breadcrumbs
  • Keyword Application on Website
  • How to do SEO for Dynamic CMS like Joomla WordPress Drupal etc
  • Site Structure Analysis
  • Title and Meta Tag Development
  • H1, H2, H3 tags
  • Anchor Text
  • Header and Footer Links
  • Image tag and it’s attributes
  • HTML validation using W3C
  • URL renaming/re-writing
  • Content Development Check
  • Existing Web Content Optimization
  • Creation of XML/HTML/Text Sitemaps
  • Submitting Sites to Google and yahoo Webmasters
  • Canonical/404 Implementation
  • Robots.txt Creation
  • Internal Link Strategy
  • Google SEO Guideline

SEO for Ecommerce:

  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • Resolving Canonical Problem in Ecommerce
  • Producing ecommerce content

Reports & Analysis:

  • Measuring SEO performance
  • Keyword Performance
  • Analyzing links
  • Google Analytics Traffic Report

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